Better video for better marketing.

In the online world, video is king — generating over two-thirds of online traffic.  

In 2018 if you are not investing in quality, compelling video for your website nor including video in your social strategy, then you are throwing away money. Video must be an essential component of your digital infrastructure.

That’s why Shoestring offers more than beautiful, engaging content; our production packages also include video SEO and marketing support as an added and essential service. 


Our formula is simple: cinematic quality + creative storytelling + digital marketing support = results for your business or organization. We write, shoot, edit, animate, stream and interweave it all with smart marketing strategy. From pre-production to post, our digital marketing specialist will be involved every step of the way to ensure the videos we produce for you are optimized to draw maximum online exposure.  

So choose us for your next project and find out why Shoestring is the smart choice for beautifully-crafted, clever

Our Services

  • Story development and messaging support -- Shoestring will help you craft the most effective narrative, visuals and message for your project.

  • Search engine optimization and marketing strategy -- In pre-production we’ll devise a strategy based on your objectives to ensure that the video content, length and style are designed to connect with your target audience. Once your videos are posted online, we’ll optimize them for search engine visibility, so that more people can find you. Finally, we’ll promote the video through multiple channels from YouTube, to social media platforms, relevant blogs and more. We’ll also set up analytics tracking on request so you can assess how your video is performing.

  • Videography/Lighting/Pro Audio -- We'll shoot Interviews, rally/event footage, and b-roll shots. Of course, a quality video requires much more than recording an image, which is why we'll also provide lighting and audio solutions to fit your shoot.  

  • Editing -- We'll take care of the whole editing process from cutting raw footage, to adding text, still images and music.

  • Motion graphics and animation -- To ensure your video has that professional-quality edge, we'll craft motion graphics for use on bumpers and titles that fit the particular theme of your video. We can also create full motion-graphic animations like the one featured above.


After seeing Shoestring's video on the NYC Ferry system at a fundraising dinner, city officials worked to complete a Citywide Ferry Study, which formed the basis for Mayor de Blasio’s January 2015 announcement of creating a five-borough ferry network beginning in 2017. Shoestring’s video helped the Waterfront Alliance take advantage of an important moment, advancing our advocacy work at the highest levels.

- Jose Soegaard, Director of Policy and Government Relations, Waterfront Alliance

Shoestring Videos has done an incredible job supporting the Clients of the Stony Brook University Clean Energy Business Incubator ProgramTheir efforts have improved our program’s brand, as well as helped improved the chances of future success of our Clients moving towards commercialization. Thanks Shoestring!!

- David Hamilton, Executive Director, Clean Energy Business Incubator Program